Elevating Khon Kaen’s Handwoven Fabrics to Global Fashion:Reviving the Value of Discarded Clothing, Spinning into Recycled Yarns for Sustainable Textile Industry

JUTATIP, the brand known for its meticulously handwoven silk, intertwining each thread with precision, incorporates innovative dyeing techniques to produce vibrant colours and designs that resonate with the ever-evolving fashion trends, earning honours for beautifully designed products. Behind the scenes, the production process prioritises sustainability, simultaneously promoting resilient community livelihoods.

The exquisite handwoven fabric products by the JUTATIP brand stem from the passion for silk weaving of its founder, Jutatip Chaisura. Throughout the production process,

no chemicals are used, and all dyes are derived naturally from local sources such as plants and leaves, resulting in stunning colours perfectly suited for fashion.

Moreover, "JUTATIP" introduces innovative products crafted from recycled yarns obtained from used clothing.

“To many, these old garments may be mere waste destined for landfill, but for us, they represent raw materials capable of being transformed back into yarns and repurposed into new creations. This 'reproposing' initiative reshapes the role of recycled yarns, turning them into new products that circulate back into use, adding value to the endless cycle of recycled yarns.”

Recycled yarns play a crucial role in promoting sustainability in the cotton industry. The cultivation of cotton requires significant amounts of water, impacting soil quality and deforestation for cotton cultivation.

Discover the innovation of recycled yarns and sustainable transformation with JUTATIP, handwoven silk fabrics capable of creating globally renowned designs at the STYLE Bangkok 2024 fair. This lifestyle, fashion, and craft design showcase will take place from 20 to 24 March 2024 at the Queen Sirikit National Convention Centre, providing a platform for Thai manufacturers, exporters, and designers to negotiate trades and establish partnerships with businesses worldwide.