STYLE Bangkok 2025 Officially Opens: Thailand’s Flagship Lifestyle and Fashion Trade Fair Returns—Organised by DITP in Partnership with the Board of Trade of Thailand and 23 Leading Organisations to Spotlight Exporters and SMEs

STYLE Bangkok 2025, Thailand’s premier international trade fair for lifestyle and fashion, officially opened its doors today at the Queen Sirikit National Convention Center (QSNCC). The event is hosted by the Department of International Trade Promotion (DITP) in collaboration with the Board of Trade of Thailand (BOT), bringing together a vibrant showcase of products from leading Thai exporters and SMEs—all with the goal of boosting the national economy and driving exports.

Presiding over the opening ceremony was Mr. Suchat Chomklin, Deputy Minister of Commerce, who welcomed international buyers and trade professionals to experience the creativity, quality, and commercial potential of Thai lifestyle and fashion products. With more than 440 exhibitors participating, the event is expected to generate a trade value of no less than 1.6 billion baht.

The Deputy Minister of Commerce highlighted that for Thailand, the lifestyle and fashion sector plays a vital role in driving the national economy. With over 90% of the industry made up of SMEs, it supports more than two million jobs across the country. On the export front, Thai lifestyle and fashion products generated more than USD 9.7 billion in revenue in 2024—an increase of 4.29%—and are projected to exceed USD 10 billion in 2025.

Mr. Suchat added that creative lifestyle and fashion products are a key part of the Thai government’s soft power strategy, aimed at strengthening the country’s global competitiveness and reinforcing Thailand’s position on the world stage. In this regard, STYLE Bangkok serves as a strategic platform under the Ministry of Commerce to propel soft power policies forward—placing emphasis on value creation through creativity and innovation, while opening new commercial opportunities grounded in the nation’s rich biodiversity and cultural heritage.

“I commend STYLE Bangkok for translating the Ministry’s vision into reality through its diverse programming,” the Deputy Minister said. “This event serves as both a promotional platform and a source of inspiration—particularly on matters such as environmental responsibility and sustainable business practices in line with ESG principles. It also offers meaningful support to high-potential local entrepreneurs, empowering them to grow and compete confidently on the global stage. I strongly believe that every business can thrive alongside a commitment to environmental and social responsibility.”

Ms. Sunanta Kangvalkulkij, Director-General of the Department of International Trade Promotion (DITP), added that STYLE Bangkok is a collaborative initiative between the DITP and the Board of Trade of Thailand (BOT), with strong support from both the public and private sectors, as well as industry associations—a total of 23 strategic partner organisations. The fair serves as a key platform for Thai SMEs, Micro SMEs, emerging designers, and local entrepreneurs to showcase their creative capabilities to a global audience.

She emphasised that STYLE Bangkok is not only a showcase of product excellence, but also a dynamic space for knowledge exchange, trend discovery, and business networking. Through curated special activities—such as market trend seminars led by international experts, fashion trend exhibitions, and displays promoting sustainable and eco-conscious innovation—the fair fosters meaningful connections and forward-thinking ideas.

“STYLE Bangkok 2025 marks its eighth edition this year and will take place from 2 to 6 April 2025 at Hall 1–3, Level G, Queen Sirikit National Convention Center,” said Ms. Sunanta. “Over 440 exhibitors are participating across 702 booths, including brands from Thailand, China, Taiwan, Hong Kong, Sri Lanka, Australia, Ghana, Vietnam, Myanmar, Laos, and Cambodia. Exhibits will span lifestyle and fashion categories, targeting buyers and importers seeking design-led items, trend-conscious products, niche market solutions, and modern interpretations of traditional crafts. We anticipate welcoming no fewer than 25,000 visitors, with projected trade value exceeding 1.6 billion baht.”

STYLE Bangkok 2025 also features a series of curated exhibitions designed to highlight the strength and diversity of Thailand’s lifestyle and fashion industries. Among the key showcases are 'Pha Thai Sai Hai Sanook' Pavilion, presented under the royal initiative of HRH Princess Sirivannavari Nariratana Rajakanya, celebrates traditional wisdom through fashion and textile craftsmanship rooted in local heritage; ‘ASEAN Furniture Design Award 2025’ exhibition presents finalist works from emerging furniture designers shortlisted for this prestigious regional competition; ‘DEmark & G-Mark Award Exhibition’ features award-winning designs recognised both nationally and internationally for excellence in design; ‘Sustainable Gifts and Decorative Exhibition’ explores creative gift and décor products made from zero-waste materials, highlighting environmentally responsible design.; ‘Qurated Trend Spring/Summer 2026’ exhibition showcases the upcoming fashion directions for Thailand and the global Spring/Summer 2026 season.; ‘Excellent Domestic Sustainable Supply Chain’ exhibition illustrates forward-thinking supply chain management practices within Thailand’s modern fashion industry.; ‘Art Toy Thailand’ exhibition brings together works from 30 cutting-edge Thai art toy creators, celebrating a rapidly growing genre of collectible design.; ‘STYLE Gallery’ features artwork and installations by students from the Faculty of Fine and Applied Arts, Chulalongkorn University.; ‘Designers’ Room / Talent Thai / Creative Studio’ presents collections by Thailand’s rising fashion and product designers, recognised for their distinctive aesthetics and commercial appeal; ‘The Niche Showcase’ curates products tailored to specific lifestyle segments, including pet accessories, mother and baby items, glamping gear, and products designed for the 60+ demographic.

In 2024, Thailand’s lifestyle and fashion exports reached a total value of USD 9.74 billion, reflecting the sector’s continued strength and international appeal. Lifestyle products—including furniture and parts, tableware, gifts, toys, home textiles, and stationery—generated USD 3.48 billion, marking a 6.97% year-on-year increase. Meanwhile, fashion exports—which include apparel, fabrics and yarns, leather goods, and sporting items—totalled USD 6.26 billion, with a 2.86% increase from the previous year.

Key export markets include the United States, China, Japan, Australia, the United Kingdom, India, the Philippines, Malaysia, and Vietnam, underscoring Thailand’s strong positioning across multiple global regions.

STYLE Bangkok 2025 will take place from 2-6 April 2025 at Halls 1–3, Level G, Queen Sirikit National Convention Center (QSNCC). Trade visitors are welcome during Trade Days from 2-4 April, between 10:00-18:00 hrs., while the fair will be open to the public on 5-6 April, from 10:00-21:00. hrs.

For more information, please visit www.stylebangkokfair.com, follow STYLE Bangkok Fair on Facebook, Instagram, and TikTok, or contact the DITP Call Center at 1169.