News & Update

The Bright Future of Gold Jewelry


In 2024, the dynamics of gold prices continue to influence the popularity of gold jewelry. The resilience of gold as a store of value during economic uncertainties has heightened its appeal, contributing to sustained demand for gold jewelry. As gold prices fluctuate in response to global economic conditions, consumers, especially the young ones, often view gold jewelry as both a fashionable accessory and a tangible investment. The enduring allure of gold's timeless elegance and its intrinsic value make it a sought-after choice for discerning buyers, bridging the realms of adornment and wealth preservation.


In the modern age, gold jewelry is more fun than ever. The alchemy of mixing different types of gold or gold with other metals in jewelry is currently on the rise, while colorful gemstones are brought in to add dimensions to the pieces. Gold jewelry also reflects a sense of nostalgia which is always more appealing when the economy is struggling. Nothing lasts, but gold is definitely forever.


Discover gold jewelry from leading exhibitors at the 69th Bangkok Gems and Jewelry Fair, 21-25 February 2024 at QSNCC, Bangkok. For more information, visit



Bangkok, 10 February 2024


Press info: Chidsupang Chaiwiroj