About

Zone & High lights

• THAIFEX – HOREC Xperiential Zone – A live, role-based operating environment showcasing front-of-house and back-of-house operations through real-world setups and workflow demonstrations.
• THAIEX – HOREC Academy – A knowledge-sharing platform offering over 30 conference-style sessions with hospitality leaders covering leadership, operational execution, and business management.
• THAIFEX – HOREC Innovation Awards – Asia’s first HORECA innovation award recognizing solutions that demonstrate operational relevance, effectiveness, and user benefits across the industry.
• ASEAN Coffee Roasting Championship – A regional competition organized by the ASEAN Coffee Federation, bringing together top roasting talents to compete on precision, flavour development, and consistency.
• Coffee Appreciation Protocol – A professional development program presented by the Thailand Coffee Association, offering a structured framework for evaluating coffee quality and sensory assessment.
• Thailand Ultimate Housekeeping Challenge – A national-level competition identifying top professionals in housekeeping disciplines, complemented by executive seminars on operational efficiency and safety.